Our approach to innovating underscores the implementation of something new and useful.

Creativity and Innovation – what are these things?

Creativity is action: imagining something new and making it happen.

Innovation is value: useful novelty.

Innovation without creativity is meaningless.

Innovating is not about expecting things to happen. Creativity is not only about a lone artist in his studio. Creativity can be deliberate, methodical and organized.

- Why do organizations need to innovate?
- Eureka! The creative moment
- Who is creative?
- What is creative method?
- What are creative tools and techniques?
- Squid sketching - a creative technique
- The Eureka cards - a creative tool
- Designing creative systems in organizations
- Does your organization have a creative culture?